How do we charge our customers? Let them use our product for free and pray that someday they will upgrade? Des Traynor has the answers. He formulated four pricing strategies that could/already working for him.

  1. Charge earlier than you’re comfortable with. Don’t wait until you have X-features before thinking about pricing. Once you have the main functionality of the product/service, start charging.
  2. Charge more than you’re comfortable with. Charge based on how much you worth to the company, not how small the number of developers in your team.
  3. Justify (or Kill) your lowest plan. Instead of freemium, use limited time trial.
  4. Plan on Changing Prices. As you add more and more values to the product, the price should go up, not go down.
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