I learned something today. When I have an idea of a new product, I tend to think that I must create a minimum working prototype before showing it to my potential customer. Steve Blank thinks otherwise.
Steve summarizes what he learned:
- A minimum viable product is not always a smaller/cheaper version of your final product
- Think about cheap hacks to test the goal
- Great founders keep their eye on the prize
So instead of wasting efforts in creating the prototype, we must first find out whether there is market for our product. Whether people would care with solution that we are offering.